To start with-up or small company, you most likely possess a limited plan for marketing.  Consequently, if you are not using postcards, you are missing a trick.  Listed here are nine reasons you should think about using postcard marketing:
1.  Postcards could work for everybody
Some marketing is costly television or billboard advertising, for instance, costs thousands and it is only accessible towards the large players.  Postcards, however, may be used by watch, the tiniest start-track of only pennies available. And it is not industry-specific – all kinds of service or product could be promoted using postcards.
2.  Postcard design and printing is quick, simple and easy , affordable
Effective postcard design is straightforward, short and to the stage.  You could possibly cut and paste out of your website, giving bullet point advantages and benefits towards the customer.  And keeping it easier means the local print shop will keep costs lower too.  Think one colour printing, not multi-colour, and it’ll cost only pennies.
3.  Postcards get read – it’s almost guaranteed
Adverts in newspapers and magazines are stashed – readers need to sit lower and make time to read and discover them.  Other junk mail will get binned of all time opened up.  Postcards will be ready to read readers get them and instantly read them.  Your message will get through immediately and effortlessly.
4.  Postcards generate fast results
Since your message will get read immediately, postcards get readers reacting fast.  You are able to mail or deliver your postcards and begin getting sales within a couple of days.  This really is helpful for filling gaps inside your workload rapidly, or clearing perishable stock prior to it going rotten.  And since there’s little “setup time” for any postcard campaign, you are able to act rapidly too – beginning or stopping very quickly.
5.  Postcards generate geographically targeted visitors
Postcards are extremely helpful to get customers inside a specific geographic area, possibly within a few miles of the business.  Hands deliver your postcards and also you not just save mailing costs, but you may also hands pick your customers’ houses, offices or shops.  For instance, if you are a cleaner employed in an office, you are able to deliver postcards towards the adjacent structures – obtaining additional work although minimising your travel costs.
6.  Postcards generate website specific traffic
Among the best postcard formats is listing a couple of advantages of your products or services and telling the client to visit a particular website in your website.  This is fantastic for creating a potential customer’s experience with your site super easy directing them precisely to the web site they might require removes the necessity to surf and discover information.   Having your customer right page rapidly and simply maximises results.
7.  Postcards generate market specific traffic
It is simple to choose where you can deliver your postcards and therefore choose to only have the right people read your message.  The cleaner pointed out earlier can pick offices instead of houses.  You can decide to mail to dentists rather than doctors.  You select – whereas other kinds of advertising achieve anybody, anywhere, anytime and there’s less control of who responds.  The greater specific you’re, the a shorter period you’ll spend coping with individuals who don’t want what you’re offering.
8.  Postcard answers are easily monitored and controlled
Since you end up with fast results, postcards are simple to monitor.  You can observe very rapidly when the dentists who have been mailed respond positively or otherwise – and you may vary your message appropriately.  When the cleaner sees a massive begin business, postcard delivery could be stopped immediately.  Monitoring is fast and simple – as well as your marketing can respond rapidly and simply too, minimising wasted effort and expense and maximising charge of your marketing results.
9.  Postcards provide you with secrecy
No apparent advantage, but an essential one for many small companies, particularly start-ups.  Adverts in gossip columns, on tv or on billboards are noticed from your competitors.  They are fully aware what you are saying, with whom, when and where.  Postcards are personal between both you and your readers.  Your competition have no idea who you are contacting, what you are offering, where you are doing the work, nor when – meaning they cannot think of a better deal.  Secrecy can help you succeed.
So, to start with-up or small company, you are missing a trick if you do not use postcards.  Spend your marketing budget wisely – postcards would be the cost-effective, targeted, fast and simple method to advertise your business.  Do it!
